Glanbia Performance Nutrition Showcases New Ready-to-Eat and Ready-to-Drink Products at the 2017

“As on-the-go consumers strive to make healthier lifestyle choices, the timing is perfect for introducing GPN innovations to the convenience channel,” said Saverio Spontella, GPN’s Vice President of North America Marketing. “In addition to our very popular Cake Bites and Protein Crisp ready-to-eat protein snacks, we’ll be presenting BSN’s new ENDORUSH™ energy and performance RTD with TeaCrine®, ISOPURE® Zero Carb Protein Drink, A.B.B.® Speed Shot® with 250 mg of caffeine, Amino Energy RTDs with caffeine from natural sources and other in-demand products.”

Buyers interested in learning how GPN quality and innovation can drive incremental sales can contact onsite representatives by emailing:

Part of Kilkenny, Ireland based Glanbia, PLC, Glanbia Performance Nutrition is a world leader in sports nutrition. From its corporate headquarters and innovation laboratory in Downers Grove, Illinois, GPN oversees company run manufacturing facilities in Aurora, Illinois; Walterboro, South Carolina and Sunrise, Florida that are GMP registered and NSF Certified for Sport.


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Ortho Molecular Products Buffered Lemon C Powder, 300 Gram

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This formula allows for higher doses of vitamin C, a critical component of immune health and an important antioxidant in the body. Buffered C capsules are balanced with calcium, magnesium and potassium to gently deliver high-concentration vitamin C with reduced gastrointestinal upset.High-Concentration Vitamin C Formula. Buffered with Minerals to Prevent Potential Stomach Upset.
Boosts Immune System Function and Antioxidant Reserve & Helps Combat Free Radical Damage.
Promotes a Healthy Cycle of Inflammation & Promotes Collagen Formation to Maintain Healthy Ligaments, Tendons, and Joints.

Ayurvedic products: Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Arjun Vaidya grew up around ayurveda. As a sixth-generation member of a family steeped in this form of therapy, he remembers spending endless hours with his grandfather, a popular ayurvedic doctor in South Mumbai. Vaidya says he cured him of crippling childhood asthma. Even today, four years after his passing, patients get their prescription refilled from the clinic.

Now, the 26-year-old Vaidya wants to put the 150-odd years of knowhow to use, beyond just medicines. Riding on a growing wave of interest in natural products and ingredients, Vaidya has, over the past couple of years, evolved the brand Dr Vaidya’s into much more. With 35 products, including those for hangovers and Chyawanprash-in-a-capsule, Dr Vaidya’s wants to latch onto the trend of first building a national and then an international business around natural products and ayurveda.

Dr Vaidya’s has esteemed company. Consumer goods firms such as Patanjali, Hindustan Unilever Ltd, Colgate-Palmolive and Emami are betting big bucks on this trend. As are those entrenched in the segment for decades, like Himalaya and Dabur. And, then, there are relative upstarts like Dr Vaidya’s jockeying for a share of this fast-evolving space. “We want to replicate the success of yoga (estimated by industry sources to be a $27 billion industry in the US and $80 billion globally) with ayurveda,” says Vaidya. “Consumers have evolved from wariness and suspicion to rapid adoption, as the shift towards natural products has gathered speed.”

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Companies of all sizes are racing to keep pace. Says Issam Bachaalani, managing director, Colgate-Palmolive (India): “As consumers and lifestyles evolve, so do the benefits that consumers seek. Currently, the segment that is growing the fastest is naturals — a current consumer trend not just in India, but the world over. And it is so, across categories, not just in toothpaste.” The multinational company has launched products like Colgate Herbal, Active Salt, Active Salt Neem, Cibaca Vedshakti and Sensitive Clove. “We are growing our Naturals portfolio and will continue to provide innovations from Colgate that address specific consumer needs.”

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Colgate may be dominant in oral care, but it is seeing increasing competition from the likes of Dabur. Dabur Red is now the No. 3 player in the market. Other consumer goods companies are also jumping into the naturals market. In December 2015, HUL acquired the Indulekha brand for Rs 330 crore to step up its presence and has since made significant inroads, says a company spokesperson. “As a market leader, HUL has always invested in the market development of new and emerging categories. Naturals is a trend and that we have been calling out for a few quarters now, within our existing portfolio,” the representative says.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

How Green is Personal Care
In the past 12 months or so, HUL has been on a naturals blitz to claim a greater share of this market. In February 2017, it relaunched the master brand Lever Ayush (which consists of a wide range of products, including toothpaste, soap, hand wash, shampoo and face wash) in five south Indian states. It has leveraged the acquisition of Indulekha to transform it from a distinctly Kerala entity into a national brand. This has been enabled by launching variants of naturals in hair care brands like Tresemme Botanique and Clinic Plus Ayurveda. In May, it launched Citra in India — a 33-year-old naturals brand available in Indonesia and Thailand, among other countries.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

HUL may be a consumer goods trailblazer, but not in the naturals space. Over the past couple of years, Patanjali Ayurved has set the market alight with its growth and seems set to maintain the momentum, with plans to double its turnover of Rs 10,000 crore in the next 12 months. Besides its core consumer care products, Patanjali, part of high-profile yoga guru Ramdev’s empire, is also looking further afield into businesses as disparate as apparel and juices to drive growth.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Along with the natural and ayurveda focus, Patanjali has in the past pitted itself as the flag bearer of patriotism, contending that its foreign rivals have done little for India despite doing business here for a long time. “We want to be the No. 1 consumer goods company in India,” says Acharya Balkrishna, CEO of Patanjali. “We regard our business as a new swadeshi movement, and want an Indian company to take back an industry long dominated by foreign companies.”

Patanjali is leading the ayurveda and naturals bandwagon, having already forayed into categories such as cosmetics and personal care, while other segments like beverages and dairy are being built up. In toothpaste, for example, Patanjali’s share has trebled to over 6% over the past year, even as company officials claim it has a 15% share in shampoo and half of the market for honey. Now, the Haridwar-headquartered operation is set to increase its headcount five-fold from around 100,000, plans to double production capacity in two years and has opened five new food parks — taking the total to six — as it seeks to maintain this breathless momentum. The company plans to raise around Rs 1,000 crore in debt to meet its ambitious targets.

Ramdev isn’t the only spiritual head who is sizing up the ayurveda goldmine. In Bengaluru, Sri Sri Tattva has also announced plans to have 1,000 stores selling its products. “We believe that companies that can mix traditional values of ayurveda with a modern outlook to business will dominate this market,” says Tej Katpitia, marketing chief of Sri Sri Tattva, the company started by Sri Sri Ravi Shankar, founder of the Art of Living movement.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Rather than just branding and marketing products, Sri Sri Tattva wants to extend it across the value chain, from growing raw material to making products with it to establishing spas and panchakarmas that will use these offerings. Currently, Sri Sri Tattva has about 300 SKUs or stock keeping products in the market, and Katpitia says dozens more are in the pipeline, with extensions into food staples also on the anvil. “We are ready to compete with not only Patanjali but global companies like HUL,” says Katpitia. The firm has launched products across categories such as staples and snacks and ambitiously plans to expand overseas, to 30 countries.

Natural Growth
Nearly three decades ago Vandana Luthra founded VLCC as a beauty and slimming service. Now, the company is looking to use the naturals platform to drive the growth of its consumer care business. “The personal care industry has been witnessing a transition due to changes in consumer demands. Natural and organic products have gone up exponentially because of the increased awareness about natural products among customers and, hence, the shift in consumer behaviour,” says Natarajan MV, chief business officer, products business, VLCC. “We have now developed propositions with the richness of ayurveda herbs such as chandan, kesar and tulsi for (products including) face washes and facial kits, which are free of parabens, synthetic colourants and soap, but having the richness of ayurvedic formulations.”

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Analysts say that there are multiple reasons for this renewed interest in all things natural and ayurvedic. “The key growth factor driving the natural/herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Patanjali, Dabur, Sri Sri Tattva and Himalaya,” says Shreyansh Kocheri, senior research analyst at Euromonitor International. “These companies highlighted drawbacks and longterm effects of using chemical-based products (and) consumers increasingly started to look at product ingredients and demand chemical-free products.”

He reckons that strong government backing in the form of creating the AYUSH (ayurveda, yoga and naturopathy, unani, siddha and homeopathy) Ministry in 2014, establishing the All India Institute of Ayurveda and launching the International Day of Yoga have also helped propel the popularity of these concepts. The demand for natural products is driven by urban and rural consumers, with the latter’s purchases being driven by the availability of mass brands priced affordably with natural ingredients. This has made them shift from unbranded, homemade variants to packaged, branded products.

Companies are queueing up to take advantage of the rapid evolution in naturals and ayurveda, which have been a sidelight for decades. “Despite the growing presence of larger rivals, we have built the No. 3 brand in oral care and have a growing interest in healthcare supplements and hair care,” says KK Chutani, executive director, Dabur, the 133-year-old maker of popular products such as Dabur Amla Hair Oil and Hajmola digestive.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

Over the past 12 months, Dabur has launched a slew of products such as what it claims to be India’s first ayurvedic gel toothpaste, under the Dabur Red franchise, an ayurvedic cough and cold remedy, under the Honitus and Honey-Ginger brands, and has introduced local ingredients such as amla into its Real juice brand. To keep pace with this growing market, Dabur plans to become the largest bulk grower of rare medicinal herbs in the country, by more than doubling its area under cultivation to 4,500 acres from 2,000 acres at the end of fiscal year 2017. It has tied up with internet commerce giant Amazon to make its products available on its online market place — 30 products including Meswak toothpaste to start with — and plans to add 80 more going forward.

“Mining historical data of consumer offtake in the past four or five years shows that contribution of the naturals segment in the Indian personal care (PC) industry has increased by around one percentage point every year,” says Sameer Shukla, executive director, Nielsen India. “If the trend continues, then naturals’ contribution by 2025 would be almost half of total PC sales. In absolute terms, it will be almost double the current size of total PC category.”

Over the past two decades, the Himalaya Drug Company has pioneered the shift of ayurveda’s use primarily for medicinal therapy to a wider consumer adoption. As ayurveda has gone mainstream, Himalaya’s fortunes have improved, with the company expected to hit billion dollars in revenues by 2020, from Rs 2,100 crore or around $320 million at the end of the last fiscal year. “In the personal care space, millennials are leading the herbal and naturals trend as they are becoming savvier about green choices, which is driving a marked preference for these products,” says Philipe Haydon, CEO, Himalaya Drug Company.

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

The maker of the popular Liv.52 liver medication has expanded into something of a consumer care heavyweight, foraying into segments such as baby care and wellness en route. “The entry of ayurveda-based FMCG products served as a tipping point in the growth trajectory of this system of wellness. It helped in making ayurveda accessible to a younger target audience, thereby increasing its relevance,” says Haydon.

Other legacy companies too believe these trends are giving fresh impetus to their ageold businesses. Cholayil, the maker of a range of products under the Medimix brand, has grown from soaps to several other categories including face wash and moisturiser. Now, the Chennai-based firm is looking to lean on its ayurveda legacy even as it targets a younger audience that is more aware — and less suspicious— of these products.

“This sea change has been a catalyst for brands that have been offering ayurvedic products for years to hog the limelight,” says Pradeep Cholayil, chairman and managing director, Cholayil. “The rising demand for ayurvedic personal care products in recent times can be attributed to the realisation of customers; that age-old wisdom and traditional science are good for longterm health and beauty.”

Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products
Why companies like HUL, Patanjali, Dabur are taking a crack at the market for ayurvedic and herbal products

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Europa Sports Products Becomes a Professional Level Member of the ISSN

CHARLOTTE, N.C., Oct. 12, 2017 /PRNewswire/ — Widely recognized as two of the world’s leading organizations dedicated to science-based sports nutrition and distribution of top health and sports supplements, Europa Sports Products and the International Society of Sports Nutrition (ISSN) announced today the next step in their collaboration, making Europa Sports a professional member of the ISSN.

“I’m pleased and honored to have Europa Sports and CEO Eric Hillman as part of the ISSN community. Bringing together the industry with science can only result in better products,” said Dr. Jose Antonio, CEO and co-founder of the ISSN. 

From pre-workout to recovery, the science of sports nutrition has changed the game for athletes, trainers, and coaches. Europa Sports has played an instrumental role in this revolution since 1990, educating the sports community and distributing evidence-based nutrition that can enable athletes to train harder and recover faster.  

The new membership with ISSN will generate multiple benefits for Europa’s growing roster of mass market retailers, gyms, box owners, health food stores, and specialty supplement stores. In addition to delivering leading-edge nutrition management to its’ customers, Europa’s Professional Level ISSN membership will lead to more informed teams and therefore customers in all segments and levels. This partnership also offers increased exposure to scientific studies, and stronger networking opportunities with industry leaders.

“Europa is pleased to partner with the ISSN as a professional level member. The ISSN is the world’s leading academic organization dedicated to the science of sports nutrition and supplements. Europa will look to the ISSN for the latest scientific research in the category to insure that its customers get the very best products. This will be a huge advantage for our customers and the many markets that are looking to optimize their inventory by bridging science and nutrition,” said Eric Hillman, Co-founder and Co-CEO of Europa Sports.

Europa Sports has a strong track record of nearly 30 years of experience in the sports nutrition industry and works closely with manufacturers and key brand stakeholders to ensure efficient distribution of the highest quality products.

With a mutual focus on the advancement of science and research, the membership will further fuel Europa’s ability to deliver evidence-based sports nutrition supplements across its nationwide distribution network. 

About Europa Sports Products
Based in Charlotte, NC, Europa Sports Products is recognized as an industry leader in the distribution of nutritional and sports supplements, sports drinks and accessories to mass market retailers, gyms, health food stores and specialty supplement retailers. Europa offers approximately 7,000 products representing 280 of the industry’s leading brands. With 10 massive distribution centers and offices strategically located nationwide, Europa’s expedited delivery process allows customers to keep “Just in Time” inventory. Europa is setting the industry standard in quality, product assortment, customer service and satisfaction. For more information visit

About the ISSN
Since 2003, the International Society of Sports Nutrition is recognized as the only not-for-profit academic-based society dedicated to sports nutrition and growing the science of applied nutrition. The ISSN conferences, tutorials, lectures and courses have been recognized by the American Dietetic Association, National Strength and Conditioning Association, American College of Sports Medicine, American Council on Exercise, American Physical Therapy Association, National Association of Athletic Trainers and other organizations as well. Members of these organizations earn continuing education credits by attending ISSN Conferences and Symposia. The ISSN is also recognized by many Universities as offering the latest, cutting edge and non-biased information about the science and application of sports nutrition and supplements. For more information visit

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Ortho Molecular Products InflammaCORE, Orange Splash, 701 Gram

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InflammaCORE is an advanced nutritional formula built to address immune challenges, maintain a healthy inflammatory response and strengthen gastrointestinal barrier function. It represents an innovative, multidimensional approach to providing powerful phytonutrients that support proper inflammatory control and overall gastrointestinal health. InflammaCORE is an all-natural, fructose-free formula featuring 19g of easy-to-digest organic brown rice protein and 4 g of flax-based fiber per serving. In addition, InflammaCORE provides high amounts of L-glutamine and glycine, amino acids crucial for intestinal reinforcement and mucosal cell regeneration. Suggested Use: Mix 2 scoops (50.6 grams) with water or the beverage of your choice once daily, or as recommended by your health care professional.Supports a Healthy Inflammatory Response & Strengthens GI Barrier Integrity.
Boosts Immune System Function and Provides Key Nutrients for Cell Replication.
Offers Antioxidant Protection.