North Shore Living Herbs® Changes Name to North Shore Living™ in Company Rebranding

COACHELLA VALLEY, CA – PMA Fresh Summit is a time when the fresh produce industry puts innovation front and center. This year, North Shore Living™, formerly known as North Shore Living Herbs®, has undergone a comprehensive and thoughtful rebranding effort which it will debut at the show. In addition, this year’s event will fall on the company’s 30th anniversary to the day, and the company will celebrate with fresh mint chocolate chip ice cream cones at booth #3300.

“All of the products we grow and package are living with the roots attached for freshness. It’s the reason we are able to deliver the longest lasting fresh herbs and microgreens to retail. This rebrand elevates our focus on living, which includes products that create opportunities to enjoy life’s special moments in the kitchen and around the dinner table. Making those moments the center of who we are is important,” said Chris Wada, Marketing Manager, according to a press release. “While we absolutely love the simple and clean direction of our new design elements, living our mission to make every home cooked meal a special occasion is what we care about the most. Our goal is to bring the joy back to cooking, the conversations back to meals!”

North Shore Living™ rebrand

As one of the leading hydroponic greenhouse growers and the company known for The Original Living Herbs, the rebranding consists of six key upgrades: redefined company mission, consolidation to a single brand, new company logo, packaging redesign, trade show booth, and website.

Wada continues, “The timing of PMA accelerated the debut of our rebrand to the trade by a couple of months. This now gives us more time to talk with retailers about their individual needs and create a custom merchandising, promotion, and social content plan for our consumer launch starting in January. That said, it is business as usual going into the busy holiday season with our existing product packaging and displays. We plan to begin transitioning customers to the new brand during the first quarter of the year, with a sunset date of April 1st for old packaging.”

North Shore Living™'s old packaging vs the new

Simple, honest, clean, and authentic is what the new packaging aspires to communicate. The new logo and packaging designs were developed in-house using a creative approach that included everything from branding consultants to consumer surveys to studying the psychology of using white space in design. This new packaging stands out on the shelf, puts the spotlight on the beautiful product and communicates living—both in the logo and by showing the plants roots on the front of the clamshell products. North Shore Living™ will replace its existing brands North Shore Living Herbs® and North Shore Organic Living®.

In addition to the rebrand, North Shore Living™ has recently completed a 6 million dollar greenhouse expansion to its Thermal, CA, location to meet the growing demand for both its conventional and organic living herbs, expanding available production of over 20 different varieties in packaged clamshells or potted sleeves.

With a focus on the future, the company which founders Leo and Suzette started in 1987 has come a long way. How fitting that this Saturday at PMA, marks their 30th anniversary to the day. There won’t be balloons or cake, but there will be fresh mint chocolate chip ice cream cones made from the freshest living herbs. Taste the living difference at booth #3300.

North Shore Living™

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Nutrition: Food labels and allergies

The newly approved health claim relates to peanut allergies. The health claim states “for most infants with severe eczema and/or egg allergy who are already eating solid foods, introducing foods containing ground peanuts between 4 and 10 months of age and continuing consumption may reduce the risk of developing peanut allergy by 5 years of age.” Per the FDA’s official statement “the new claim on food labels will recommend parents check with their infant’s healthcare provider before introducing foods containing ground peanuts. It will also note that the claim is based on one study. The FDA will continue to monitor the research related to peanut allergies. If new scientific information further informs us of what we know about peanut allergies, the FDA will evaluate whether the claim should be updated.”

Peanuts are one of the eight foods identified as a major food allergen by the FDA. These eight foods: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, and soybeans account for 90 percent of all food allergies. These major allergens are required to be identified on food labels, and are most often identified in the ingredients list. The newly approved health claim only relates to peanut allergies, it does not claim to prevent any other type of food allergy.

The American Academy of Pediatrics recommends breastfeeding as the sole source of nutrition for your baby for six months, then introducing solids and continuing to breastfeed until at least 12 months of age. The National Institute of Allergy and Infectious Disease recommends introducing peanut containing foods as early as 4 to 6 months to prevent peanut allergies. Each infant’s ability to start solid foods should be based on your infant’s developmental level not a specific age. Before starting any solid foods make sure your infant can hold their head up, open their mouth for food, and be able to move his or her tongue to take food off a spoon and swallow. Also, be sure to introduce new foods one at a time and only every few days to allow for monitoring of any possible reactions. It is always best to talk to your medical care provider to ensure the recommendations that are personalized for you.

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Thorne Research – BioMins II- Comprehensive Multi-Mineral Supplement Without Copper and Iron – 120 Capsules

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Who should be taking a multiple mineral?

Individuals at high risk for mineral deficiencies include the elderly due to deteriorating digestion, children and teenagers because of poor diet, individuals with eating disorders, and anyone suffering from a chronic disease. Taking certain prescription medications can also result in a mineral deficiency. Because the mineral content in fruits and vegetables depends on the soil the crop is grown in, even a healthy individual who maintains a good diet can be at risk for a mineral deficiency because of mineral-depleted soil.

Since 1984, Thorne has set the standard for the exceptional formulation and quality manufacturing of nutritional supplements. Thorne delivers premium, science-based products, a health diagnostics technology platform, and the latest in medical education. With more than 350 products, Thorne is the most dispensed brand by 30-40 year old health-care practitioners. Thorne is dedicated to improving the health of our community as well as increasing the knowledge of nutritional health and wellness. Since 2012, Thorne has partnered with educational institutes and local charities to donate more than $1M in products and profits.

Thorne products do not contain any unnecessary binders, coatings, disintegrants, fillers, or lubricants (including magnesium stearate) that could impair absorption. Thorne adheres to the FDA’s current Good Manufacturing Practices (cGMPs) and has the highest number of NSF Certified for Sport products which tests for more than 200 banned substances for elite athletic competitions.Well-researched forms of minerals
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Loma Linda University Health to host 7th International Congress on Vegetarian Nutrition

Loma Linda, CA, Oct. 17, 2017 (GLOBE NEWSWIRE) — The 7th International Congress on Vegetarian Nutrition, globally recognized as the world’s premier scientific congress on the effects of vegetarian and other plant-based diets, is set to convene for three days in February to showcase recent advances from basic science, epidemiology and clinical trials in vegetarian nutrition from around the planet.

The congress, which is hosted by Loma Linda University’s School of Public Health and begins Monday, Feb. 26, 2018, is expected to draw more than 700 scientists, physicians and nutritionists.

The congress is held every five years and is the only time when the world’s leading scientists, researchers and scholars versed in the study of plant-based diets gather to unveil research findings and raise provocative ideas.

“We’re pleased to be hosting The 7th International Congress on Vegetarian Nutrition, which will provide a forum for a review of all the best research, concepts and applications of vegetarian dietary practices for preventing diseases and promoting health,” said Joan Sabaté, MD, DrPH, director of the Center for Nutrition, Lifestyle and Disease Prevention and chair of the event. “It’s our goal that every congress participant acquire better understanding and skills on the effects of vegetarian diets for the health of people and the planet.”

Sabaté said the theme for next year’s event — “Plant-based Nutrition for Personal, Population and Planetary Health” — signals a significant shift in both scope and awareness from previous years. He cites recent studies — including this one — as examples of the often-unexpected ways plant-based nutrition benefits the health of the ecological environment.

Sabaté said that when the congress first started 35 years ago, vegetarian nutrition was ignored, unknown or rejected by most health professionals. But as the general population has increasingly embraced plant-based diets, he says the congress has become recognized as the global leader in educating health professionals in how to advise and treat their vegetarian clients and stay current on the scientific literature.

The event will feature an enlarged culinary demonstration by chefs who specialize in healthy, delicious vegetarian cuisine. Scientists and chefs will mingle theoretical discussions about the health benefits of plant-based foods into their demonstrations.

The previous congress, held in 2013, drew nearly 900 participants from more than 40 countries.

The congress is accredited for more than 20 hours of continuing education units (CEU) and continuing medical education (CME).

The public is invited to a vegetarian food fair and a series of free lectures, which will be held the Sunday before the congress begins.

Registration will open November 2017. Early registration ends on Jan. 26, 2018.

For more information, including viewing previous congresses, visit


A photo accompanying this announcement is available at


A photo accompanying this announcement is available at

Genesis Gonzalez
Loma Linda University Health

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Blog Posts Address World Food Day, Efforts To Improve Nutrition, End Hunger Worldwide

Blog Posts Address World Food Day, Efforts To Improve Nutrition, End Hunger Worldwide

WHO: Malnutrition: It’s about more than hunger
Francesco Branca, director of the WHO Department of Nutrition for Health and Development, discusses the “complicated” issue of global malnutrition, nutrition security versus food security, and the economic impacts of poor nutrition. Branca writes, “Current progress is insufficient to reach the World Health Assembly targets set for 2025 and the Sustainable Development Goals set for 2030…” (10/16).

Chicago Council on Global Affairs’ “Global Food for Thought”: Guest Commentary — On World Food Day, Recognizing America’s Proud History of Feeding the Hungry
Paul Weisenfeld, executive vice president for international development at RTI International, discusses the history of U.S. support for addressing hunger and writes, “Thankfully, Congress has demonstrated its support for food security, and is on track to pass legislation providing strong funding for Food for Peace, McGovern-Dole, and Feed the Future. Still, as we recognize World Food Day, it’s important to remember what the past year has shown us: standing up for America’s proud history of feeding the hungry and preventing famines is a year-round job” (10/16).

ONE: Why are 20 million people still at risk of famine?
Tahrat Shahid, policy manager for global policy at the ONE Campaign, discusses the importance of humanitarian assistance in addressing global famine. Shahid writes, “World Food Day presents an opportunity to encourage our leaders to help fund organizations with the commitment and technical know-how to [resolve famine and severe forms of hunger], and to stop perpetuating conflict before famine becomes a reality once again” (10/16).

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Numedica – Gluten Support GI Restore 300 Grams

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supplies protein, immune factors, growth factors, vitamins and minerals to ensure health and vitality naturally.* Numerous scientific studies have shown that colostrum supports the human immune and cytokine systems.* Bovine colostrum is actually 40 times richer in immune factors than human colostrum and is biologically transferable to humans.*Pure bovine colostrum rich in IgG and PRPs for gluten support
Supplies protein, immune factors, growth factors, vitamins and minerals to ensure health and vitality naturally
Colostrum supports the human immune and cytokine systems
40 times richer in immune factors than human colostrum and is biologically transferable to humans
Low heat processed for maximum biological activity and is hormone, antibiotic and rBST free