Coborn’s Introducing New Nutrition Program


Matt Demczyk | Oct 12, 2017 AT 6:21 pm

Coborn's Introducing Nutrition Education ProgramClick to Enlarge
Photo: KNSI News

(KNSI) – Coborn’s is unveiling a new nutrition education program it says will help customers easily identify items that support their overall health.

The program, called Dietitian’s Choice, will be rolled out later this month at Coborn’s, Cash Wise and Marketplace Foods stores.

Coborn’s says the initiative was developed in-house by Coborn’s, Inc. Supermarket Registered Dietitians, who examined products sold in Coborn’s, Inc. grocery stores.

So far, more than 5,500 products have been selected that will carry the Dietitian’s Choice mark.

Emily Coborn, Vice President of Fresh Merchandising, says the company’s vision calls for them to inspire healthy living in their customers.

“The Dietitian’s Choice program is another way for us to live out our vision by empowering guests to easily identify (better for you) food items during their shopping trips.”

CentraCare Health dietitians have endorsed the initiative.

“We are proud to endorse this program that Coborn’s has developed,” said Jodi Gertken, Director of Wellness for CentraCare Health.

“Coborn’s and CentraCare have a history of collaborating to improve the health of our communities and this is another example of that.”

Dietitian’s Choice is replacing the NuVal Nutritional Scoring System currently found in Coborn’s, Marketplace Foods and select Cash Wise stores.